Privacy & Cookies

This privacy policy has been designed to reflect how Iconography Ecommerce functions and how it uses data. Make sure that you read this policy carefully and make any such amendments as necessary. Currently, it covers the gathering of consent, the storage of personal data and how you deal with requests from customers


Please ensure that you amend this privacy policy to include all offline processes for the use of data. This should includes the storage and purpose of any and all personal data in store, or in the office.


Please ensure that you list any and all companies that have access to the personal data stored on the website, on any system, or physcially in the office.


It is your responsibility to keep this page up to date and manage internal data protection procedures. For more details, please refer to the General Data Protection Regulation. This does not consitute legal advice. Failure to maintain suitable procedures can result in legal action. If you are in any doubt, please speak to a solicitor. 

Privacy Statement

What information do we collect?

We collect data from you when you register on our site or place an order with us (whether as a guest to the site or from a personally created account).

You can however visit our site anonymously at any time.

What do we use your information for?

We may use your information in the following ways:

  • To personalise your shopping experience by being able to respond to your individual requirements
  • To improve our service to you by evaluating feedback and information from you
  • To improve our customer service and technical support
  • To process transactions (your information both public and private will not be shared, sold, exchanged or given to any 3rd party company for any reason whatsoever without your consent, except for delivering the intended product or service that you have requested from us
  • To send periodic emails to include email marketing – you can unsubscribe from any marketing contact from us through the link at the bottom of the email
  • To administer a promotion, event or for our customer database
  • To assist you in the event of a problem completing your purchase

How long do we hold your data?

  • Personal data relating to transactions is anonymised after seven years and your account will be removed after seven years of inactivity
  • Personal data that is used for marketing purposes will be retained indefinitely unless you choose to opt out

How do we protect and safeguard your personal information?

We have a variety of security measures in place to protect your personal information. These include electronic safeguards, such as encryption, and physical safeguards and security. 

Card payments are encrypted by our secure third-party payment provider. No payment information is stored by us.

Your Consent

By using our site you consent to our Privacy Policy and Terms and conditions.

Withdrawing your consent

  • If you would like to withdraw your consent, please contact us directly. 
  • Once you notify us of your request, we will respond to you as soon as possible.
  • Wherever possible, we will anonymise all records relating to you and to your account, including all transactions and communication. 

Who has access to your data?

Access to your personal data is restricted at all times. Only our employees or trusted agents will be able to access your data. Their access and activities are restricted to the purposes outlined above. These parties are:

  • Us; we have direct access to your data.
  • Our webdesigners, Iconography Ltd, can act on our behalf as Data Processors. This means they host our website and have access to ensure its corrects function.

Changes to our privacy policy

If we decide to change or update our privacy policy, we will do so on this page.

Please contact us if you have any questions regarding our Privacy Policy.

Unsolicited Email Policy

Internet user privacy is of upmost importance to us and our customers. Our success depends on our ability to maintain the trust of our customers. To this end, we have two overriding policies:

Message recipient policy

Before customers can receive email messages, advertising or promotions, customers must have agreed to receive such messages, by either purchasing from us or by opting into one of our mailing lists. Any recipient may request at any time to be removed from our list, and we will comply with that request. In addition, we will thoroughly investigate any allegations made by recipients relating to unsolicited messages.

Policy against advertising our website using unsolicited email messages

We require that all e-mails promoting our business or its products are sent only to customers who have agreed to receive such messages. We prohibit any advertising of our brand and Web site using unsolicited email messages. If you feel you've been sent unsolicited emails promoting our brand or website and would like to register a complaint, please email us using our contact page. We will immediately investigate all allegations made related to unsolicited messages.

Your email address is safe with us.

  • We never sell or share your email addresses with other companies.
  • You can unsubscribe at any time.
  • We require that each email message sent out from us includes an easy way for subscribers to remove themselves via an unsubscribe link.
  • If you receive a newsletter or email and decide you don't like it, simply click the unsubscribe link at the bottom of the email.
  • If you feel you've been sent unsolicited email and would like to register a complaint, please email us using our contact page.

Definition of Spam

Spam is unsolicited email sent in bulk. Any promotion, information or solicitation that is sent to a person via email without their prior consent, where there is no pre-existing relationship between the sender and the recipient, is spam.


We provide online services that are easy to use, useful and reliable. These can involve placing small amounts of information on your computer or mobile phone or other device. These include small files known as cookies. There's a link to general advice about managing cookies at the end of this page. Cookies cannot be used to identify you personally.

Below is a list of cookies that are used on this Website.

Iconography Ecommerce Cookies

Typical content: randomly generated number
Expires: when user exits browser

Name: allowAllCookies
Typical content: stores the user's preference to whether they wish to allow all Cookies on this Website or not
Expires: 1 year

Name: key
Typical content: randomly generated number to remember a registred user for their next visit
Expires: 4 weeks

Name: bkey
Typical content: randomly generated number to remember the basket for the customers next visit
Expires: 4 weeks

Name: style
Typical content: stores the user's preference to whether they wish to view products in a list or a grid
Expires: 1 year

Name: signup
Typical content: remembers if a user has already viewed and closed the mailing list popup
Expires: 3 months

Name: campaign
Typical content: used to track referrals from advertising campaigns
Expires: 1 month

Google Analytics Cookies

Name: _utma
Typical content: randomly generated number
Expires: 2 years

Name: _utmb
Typical content: randomly generated number
Expires: 30 minutes

Name: _utmc
Typical content: randomly generated number
Expires: when user exits browser

Name: _utmv
Typical content: randomly generated number
Expires: 2 years

Name: _utmz
Typical content: randomly generated number and information about how the page was reached (eg directly or via a link, organic search or paid search)
Expires: 6 months

For further details on the cookies set by Google Analytics, see the link below.

Add-This Cookie

Name: _atuvc
Typical content: numeric content (e.g. 8|21) that helps you share content through social networks
Expires: 2 years

Social networking websites

Social networking websites may place cookies on your computer. Social bookmarks are a way of saving links to web pages that interest you, and sharing those links with other people. You should read their respective privacy policies carefully to find out what happens to any data that these services collect when you use them.

More about Cookies

For more information about how to manage your cookies, visit


This policy applies on and from 25 May 2018. The full policy can be found in our terms and conditions under section 8, Privacy policy

Keeping your data safe
elbec limited t/a elbec garden buildings are committed to keeping your personal data safe and secure, and handling it in accordance with our legal obligations. This Privacy Policy sets out in detail the purposes for which we process your personal data, who we share it with, what rights you have in relation to that data and everything else we think it's important for you to know.

Who are we?
elbec limited is a privately owned retail company. We sell garden buildings, garden structures and fencing online at (the elbec website) and at our showsite at Brookfields Garden Centre in Nottingham NG3 5RW.

We aim to provide customers with the highest quality garden products at all price points making us one of the most competitive in the UK in the garden building market. We have an ongoing program to invest in the latest technology and systems to provide our customers with the best possible shopping experience. 

When you use we collect information about how you use the elbec website, so that we can improve the customer experience, our products and services to you in the future.

Who's in control?
It is important that you understand who is responsible for keeping your data safe. We are the "controller" of all personal data collected and used for the purposes of the elbec website and for any other purposes set out in this Privacy Policy. This means that we are responsible for deciding how and why your data is used and for ensuring that your data is handled legally and safely.

We have appointed a Data Protection Officer (DPO) who has ultimate responsibility within elbec limited for making sure your data is treated in accordance with this Privacy Policy and the law. Our DPO can be contacted by emailing

Elbec is committed to protecting your privacy. This Privacy Policy explains our data processing practices and your options regarding the ways in which your personal data is used. If you have any requests concerning your Personal Details or any queries with regard to our processing please email our Customer Care Team at or telephone 0115 965 9900 between 9am and 5pm (Monday  to Friday). Please note emails will receive priority over telephone messages and we endeavour to answer all queries within 24 working hours.

We will treat all your Personal Details as confidential (although we reserve the right to disclose this information in the circumstances set out below). We will keep it on a secure server and we will fully comply with all applicable UK Data Protection and consumer legislation.

What data do you hold on me?

We collect some data directly from you when you register for an account with the elbec website or make an order through the Guest checkout (Account Data).

If you have bought something from elbec we will have your

1. your full name 
2. your title (if you choose to provide it) 
3. your email address
4. the password you set up to access your account 
5. your telephone number
6. your billing postcode and address
7. your delivery postcode and address.

If you choose to deliver items to a third-party (such as a friend) we will have their name and address. Your personal data will be used to provide the information, goods and services offered through our website to you, for billing and order fulfilment. We may also collect information about where you are on the internet (eg the URL you came from, IP address, domain types like and .com), your browser type, the country and telephone area code where your computer is located, the pages of our website that were viewed during your visit, the advertisements you clicked on, and any search terms that you entered on our website ('User Information'). We may collect this information even if you do not register with us.

We also maintain an order history of your purchases. This allows us to track your deliveries and review your past purchases. We may offer you a gift for purchases or make an offer we think you might like based on your order history.

We also monitor customer traffic patterns and site usage that enables us to improve the service we provide.

If you are concerned about your data, you have the right to request access to the personal data which we may hold or process about you. You have the right to require us to correct any inaccuracies in your data free of charge.


1. We also collect information that you voluntarily provide to us when you contact us with queries, complaints, comments or praise, or information that you voluntarily post about yourself on public areas of our platform (Voluntary Data).

2. We collect information about how you use the elbec website cookies and similar technology. This includes your viewing history, IP addresses, device identifiers and information about how long you have stayed on certain pages or what pages you have clicked on (Behavioural Data). You can find more detailed information about this in our cookies policy. We also log and use information about any service errors or interruptions that you have experienced in order to help us create fixes and to make technical improvements to the elbec website. We also collect some data about you from third parties (Third Party Data).

This includes other companies who have obtained your permission to share data with us, such as the elbec website payment gateway providers, postcode address finders and finance credit providers.

This may include data such as:

2.1. your full name
2.2. your title (if you choose to provide it)
2.3. your email address
2.4. your telephone number 
2.5. your billing postcode and address
2.6. your delivery postcode and address.
2.7. your payment card details (excludes postcode finders)
2.8. your payment authorisation code (excludes postcode finders)
2.9. your payment method (excludes postcode finders)

3.We collect information from online marketing and search engine companies such as Google and Bing when you use the elbec website.
4.We collect information about you when you participate in competitions, such as your contact information (Competition Data). This data is only used for the purposes of the relevant competition and will be subject to the terms and conditions of that competition, which will be notified to you when you enter the competition. Please see our terms and conditions for our competition conditions.
5.We also collect anonymised publicly available information from social networking sites such as Facebook and Twitter, for example likes, shares, tweets and posts about elbec. This information is used for internal analysis purposes.


Disclosure of your information

In order to most efficiently serve you, reputable third-party banking and distribution institutions handle our credit card transactions and order fulfilment. They receive the information needed to verify and authorise your payment card and to process your order. All such organisations are under strict obligation to keep your Personal Details private.

We pledge that we will not release your Personal Details to any company outside elbec for mailing or marketing purposes. You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your Personal Details and / or User Information, we are entitled to do so.

When entering any of our contests or prize draws, you provide your name, email address and mailing address. If you win, we send the prize to the address entered and notify you by email. When you enter a contest or prize draw, you are also included in our Newsletter list to receive notice of promotions, special offers and new lines on the Website. You may unsubscribe from this news list by following the unsubscribe instructions in any email you receive from us.


Third Party Links

To provide further value to our customers, we provide links to other websites and services for you to access at your sole discretion. elbec do not vet these websites, are not responsible or liable, directly, or indirectly and do not have any control over their contents. elbec cannot accept any liability in respect of the use of these websites.


Our 'cookie' policy

All websites are required to let you know whenever 'cookies' are being placed on your PC and/or provide you with the option to decline them.


An explanation of cookies

Cookies were created to enable websites to save information that can be passed from one webpage to another, saved for your next visit or even passed to other websites. Our website uses a cookie called "ASP.NET_SessionId" so that we can see how long you have spent on the site and the individual pages you have visited. These cookies do not remember any personal details and only remain on your computer until you close your browser.


Google Analytics

A group of cookies called Google Analytics are also used on our website to help us build up information about how people access and use our website. Information is stored regarding how visitors arrive, what pages they visit, how long for and what they click on. These cookies do not store any personal details.